In the early stages of the buyer journey, potential customers are most likely to stumble across bots in connection with shared content and social media posts. While customer service chatbots are often found on a company’s website, social media is a great place for lead generation bots to live. Let’s learn more about how chatbots work and how to set one up for your business.

This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. Retailers and other companies that sell direct to consumers have known this for a while, and the consumer chatbot field is already fairly overcrowded territory. In fact, voice bots can provide the same experience, faster, and with increased accuracy as they can connect to multiple data sources for simple queries like time and weather. They can also play an important role in lead generation.įor example, once upon a time people would call a live operator to get the local time and weather. Marketers have realized that chatbots can do much more than field frequently asked customer service questions. 47% are open to the idea of using a chatbot to make a purchase. According to a 2017 survey, 57% of consumers like getting information from a chatbot when browsing a company’s website. By and large, customers prefer talking to real, live human customer service representatives over dealing with automated systems.īut here’s a fun fact: customers also really like talking to chatbots.

Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlocutors are trying to have. We’re long past the days when conversations with chatbots were full of stilted non sequiturs. But chatbot technology has been quietly growing and improving over the years.

Often, you hear about them being involved in hacking incidents or trying to influence people on social media.

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